What do marketers think about social media marketing platforms and their applications for their business?

Most of the people and most likely all of the readers of this blog know what is meant by social media marketing. But to make it official: social media marketing is business use of selected social media channels to understand customers and to engage them in communication and collaboration in ways that lead to the achievement of ultimate marketing and business goals. In other words, social media aims to create value for both, the company and the customer.

To avoid a painfully long blog post embedded with table charts about social media, you can check the most relevant statistics about social media in general from Mediabistro. (Recommended!)

Social media is a pretty vague term that entails various platforms, which can be harnessed for different marketing purposes and in different ways. I ran into an interesting survey made earlier this year (2014) by Social Media Examiner. It tells what the marketers think about the different social media platforms and their emphasis now and in the future: it also shows on which social media platforms the marketers are lagging behind and which ones they see as the trending ones:


What Marketers think about social media marketing. Adapted from Social Media Examiner’s Social Media Marketing Industry Report, 2014.

So what is the conclusion? The no-brainer is that all social media is trending, regardless the platform or use. The blustering of marketers suggests that that the marketers would have embraced and understood the importance of social media, but yet all of the marketers are lagging in  implementing and using the social media platforms in their marketing efforts. To me the one surprising fact was how trending is the Podcasting: the number of marketers that wanted to increase and invest in Podcasting activities was over three-fold compared to the amount of the actual users.

So what comes to social media marketing, marketers seem to have the will, but not the know-how. Fortunately, we are blessed with experts and consulting companies like Atkins Marketing Solutions, who have the know-how, and who can help the companies to excel in the trending social media marketing.




About tonikarkkainen

I am Toni Karkkainen 28 years old marketing prospect from Finland. I am Soon to be graduated as a Master's of Science in Economics and Business Administration, from Lappeenranta University of Technology, Finland. I major in Strategy, Innovation and Sustainability and my two minors are of International Marketing Management and Strategic Management. I just finished my marketing minor in California State University in Fullerton, California and I am actively seeking for internship opportunities in the area. I am an innovation enthusiast and I have a natural curiosity in new trends and initiatives, especially when it comes to marketing and commerce in all of their respective channels. That is what I blog about is around these topics. I flag for open communication and sometimes I challenge to initiate discussion, thinking and exchange of ideas between people. I think a healthy self-critique is essential for the development of any individual or organization, including myself. I usually have lot of things to say, in good and in bad, but before this blog, I feel like I haven't had a proper forum to share and discuss about my thoughts. You are very welcome to comment and critique my posts, since they aren't necessarily "the absolute truths" about the topics, but rather my own opinions and thoughts on them. So be Brave! During my leisure time I go to gym, skate and surf, and I try to hang out with my friends always when I'm not busy with work and/or school. I am currently finishing up my studies in California State University where I have been studying for Strategic Internet Marketing, Retail Marketing Strategies, Marketing Information Technology and Consumer Behaviour. As mentioned, I'm in a search for a marketing internship, preferably in Los Angeles. Please see my LinkedIn and other social media platforms for my experience and contact information.
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