Author Archives: tonikarkkainen

About tonikarkkainen

I am Toni Karkkainen 28 years old marketing prospect from Finland. I am Soon to be graduated as a Master's of Science in Economics and Business Administration, from Lappeenranta University of Technology, Finland. I major in Strategy, Innovation and Sustainability and my two minors are of International Marketing Management and Strategic Management. I just finished my marketing minor in California State University in Fullerton, California and I am actively seeking for internship opportunities in the area. I am an innovation enthusiast and I have a natural curiosity in new trends and initiatives, especially when it comes to marketing and commerce in all of their respective channels. That is what I blog about is around these topics. I flag for open communication and sometimes I challenge to initiate discussion, thinking and exchange of ideas between people. I think a healthy self-critique is essential for the development of any individual or organization, including myself. I usually have lot of things to say, in good and in bad, but before this blog, I feel like I haven't had a proper forum to share and discuss about my thoughts. You are very welcome to comment and critique my posts, since they aren't necessarily "the absolute truths" about the topics, but rather my own opinions and thoughts on them. So be Brave! During my leisure time I go to gym, skate and surf, and I try to hang out with my friends always when I'm not busy with work and/or school. I am currently finishing up my studies in California State University where I have been studying for Strategic Internet Marketing, Retail Marketing Strategies, Marketing Information Technology and Consumer Behaviour. As mentioned, I'm in a search for a marketing internship, preferably in Los Angeles. Please see my LinkedIn and other social media platforms for my experience and contact information.

Search Engine Marketing (SEM) and Search Engine Optimization (SEO)

According to Kelsey Group’s research, 97% of consumers use the Internet to research products or services in their local area. That’s why SEM is important. Lets break down the terminology. Yes, there is a difference between the two: Search Engine … Continue reading

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Responsive design. What is it and why is it important?

Are you reading this blog with your computer, tablet or perhaps with your smartphone? Did your mobile browser ask you to switch to mobile version? That’s right, it didn’t because this web site is responsive design and adapts to the … Continue reading

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Why to automatize your marketing?

According to SalesForce, Marketing Automation is a technology that allows marketing and sales departments to create, deploy, and automate online marketing campaigns and sales activities that increase revenue and maximize efficiency. Marketing automation helps in scheduling, segmentation and tracking of … Continue reading

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Conversion Rate

What is that fancy word all online marketers are talking about? According to MarketingSherpa, The definition of conversion is “The point at which a recipient of a marketing message performs a desired action.” Typically conversion is seen as a completed … Continue reading

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Study Experience at California State University

I wanted to write something personal to my blog as well, just to convince the readers that I’m actually not a robot, cranking out posts from the conveyor. Hence, I might as well write about my student experience in California … Continue reading

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“Dude, you still got a wallet? That’s so obsolete!”

The future of payments may be controlled by quick response (QR) codes. When I was a kid, I used to wear watch to see what’s the time. Then I got my first cel phone (Nokia!) and I didn’t feel the … Continue reading

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Content Monetization, what is it? A sneak peek to Kiosked.

I wanted to give my readers a glimpse about a company that I have been following for years with a great interest. This company is Kiosked, a Finnish startup company that has so far raised $12.7m in funding. The company … Continue reading

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