Category Archives: Online Marketing

Search Engine Marketing (SEM) and Search Engine Optimization (SEO)

According to Kelsey Group’s research, 97% of consumers use the Internet to research products or services in their local area. That’s why SEM is important. Lets break down the terminology. Yes, there is a difference between the two: Search Engine … Continue reading

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Responsive design. What is it and why is it important?

Are you reading this blog with your computer, tablet or perhaps with your smartphone? Did your mobile browser ask you to switch to mobile version? That’s right, it didn’t because this web site is responsive design and adapts to the … Continue reading

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Why to automatize your marketing?

According to SalesForce, Marketing Automation is a technology that allows marketing and sales departments to create, deploy, and automate online marketing campaigns and sales activities that increase revenue and maximize efficiency. Marketing automation helps in scheduling, segmentation and tracking of … Continue reading

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Conversion Rate

What is that fancy word all online marketers are talking about? According to MarketingSherpa, The definition of conversion is “The point at which a recipient of a marketing message performs a desired action.” Typically conversion is seen as a completed … Continue reading

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Study Experience at California State University

I wanted to write something personal to my blog as well, just to convince the readers that I’m actually not a robot, cranking out posts from the conveyor. Hence, I might as well write about my student experience in California … Continue reading

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“Dude, you still got a wallet? That’s so obsolete!”

The future of payments may be controlled by quick response (QR) codes. When I was a kid, I used to wear watch to see what’s the time. Then I got my first cel phone (Nokia!) and I didn’t feel the … Continue reading

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Content Monetization, what is it? A sneak peek to Kiosked.

I wanted to give my readers a glimpse about a company that I have been following for years with a great interest. This company is Kiosked, a Finnish startup company that has so far raised $12.7m in funding. The company … Continue reading

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